As the communication landscape changes and new, cutting edge ways of consuming information emerge, PR agencies and corporate public relations teams around the world must re-think the way they format news and deliver it to their target audience. The social media press release has radically altered the way PR professionals approach broadcasts and announcements.
* What is a Social Media Press Release?
Inspired by Tom Foremski of the Silicon Valley Watcher, a social media press release is a next-generation press release optimized specifically for online distribution and publication, such as placement in blogs, social bookmarking sites, RSS, and other similar mediums.
The social media press release is designed to facilitate rapid and widespread sharing of news, information, images, audio, video, and other content. Unlike traditional press releases that are notoriously packed with hype and marketing-speak, the social media press release is far more functional, focusing on just the most relevant and pertinent facts, and relaying them in a simple, concise, hyperlinked format that will appeal to bloggers and other online journalists.
The typical social media press release includes a summary of key highlights, a few expert quotes, links to background information embedded throughout the text, and tags that identify related coverage and other similar topics of interest - all written in a style that reflects the way people speak about the subject at hand. As a result, it is much easier for bloggers to post the information, and for online journalists to conduct their research, and find the quotes, references, statistics, and other data they need to write thorough and accurate stories.
Many social media press releases also include images, video, and other visually-oriented content, tying together various multimedia elements in a way that makes them easily adaptable and re-usable.
* Fast and Wide Distribution
Social media press releases provide faster distribution and wider broadcast coverage than old-school public relations channels can. A recent Pew Research report shows that the public is more Web savvy than ever before, and that Internet use has become a part of the typical consumer's daily routine.
In fact, more than 50 percent of consumers polled indicated that they create and share content online. With the social media press release, companies are empowered to take their message directly to these consumers via the most popular and preferred formats, making it readily available and instantly accessible not just to reporters, but to anyone who is interested.
Social media press releases can also act as direct marketing and search engine optimization vehicles. News headlines can be delivered via RSS ads, so they are dynamically pushed directly to those who subscribe to similar topics. And, the inclusion of popular key words and phrases (particularly those that potential customers are likely to utilize when searching for the company's products or services), as well as commonly-used jargon and acronyms, title tags, ticker symbols, and links to other Web content such as blogs and related articles, can give a boost to a company's ranking in Google, Yahoo, and other major search engines.
* Social Media is Here To Stay
Most of the major wire services have recognized the importance of social media in today's PR strategies, and have begun to expand their offerings accordingly. PRWeb and Pheedo provide RSS ads, track-back functionality, and the ability to tag and send out press releases via del.icio.us.
Additionally, PR Newswire and Business Wire have launched new social media features such as RSS Feeds. These services also now allow bloggers to access capabilities and functions within their sites that were previously only available to credentialed journalists.
* Social Media Press Release Template
Several PR firms adjust their tactics to take full advantage of the Internet for PR. You'll notice more social media press releases from a number of Internet savvy PR firms and companies. An online search for "social media press release template" will lead you to examples, templates and ongoing blog conversations on the pros and cons of this next generation of press releases.
You'll find that by following a social media press release template you can easily create compelling, highly-effective press releases structure specifically for distribution to media outlets and for obtaining comprehensive coverage.
About the Author:
SHIFT Communications is a PR agency specializing in
high-tech public relations
consumer public relations and social media. SHIFT has San Francisco and
Boston public relations
offices.
Article Source: ArticlesBase.com - The New Social Media Press Release
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Multifunctional Hand-pressing 5 LED chargable Flashlight with emergency whistle $11.99 Multi-functionl Hand pressing flashlight can charge the mobile phone under urgent situation and with alarm whistle during stop. The switch has three stages and wavering up for illumination of one lamp. Ideal for home use, vehicles, boats, camping, emergency kits and reading. Can also be charged with usb connection, comes with usb cable.... |
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Hand Pressing Battery Free LED Flash Light $3.99 This handy flashlight requires no batteries, ever! Store this in the trunk of a vehicle, the garage, the kitchen or anywhere you may need it. When required, simply unlock the handle and squeeze the handle to charge the light! When the light dims, just squeeze the handle a few more times! It's that easy! Features & Specifications Perfect for the car, boat and home |
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Pressing On $7.99 Pressing On |
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Pressing $12.98 Minimizing space and time available to an opponent in possession is the goal of the pressing game and if successful will undoubtedly lead to counterattack opportunities and more goals. This book will explain the tactical concepts and offer a number of exercises to work on the pressing game in both the attacking and defensive zones. |
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The First Pressing: Poetry of the Everyday $13.82 The First Pressing: Poetry of the Everyday |
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Pressing on Regardless $9.98 Pressing on Regardless is one of Lawson and Quicksilver's occasional secular recordings, released in tandem with the gospel record Treasures Money Can't Buy. ~ Jason Ankeny, All Music GuidePerformers: Kim Gardner - Dobro; Doyle Lawson - Baritone (Vocal), Guitar, Mandolin, Vocals; Jim Mills - Banjo, Baritone (Vocal), Tenor (Vocal); John Bowman - Guitar, Tenor (Vocal), Vocals; Shelton Feazell - Bass, Tenor (Vocal) |
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Pressing Hard $9.98 Pressing Hard Book 2 Perry Skky Jr.'s about to discover that temptation can be very hard to resist... Perry Skky Jr. has his whole life ahead of him--and so does his boy, Damarius. Which is why he can't understand why Damarius is wasting his time with weed. But then one night Perry is tempted into having a few drinks too many--and suddenly he's the one caught in a very compromising position. Worried about the consequences, he admits his mistake and turns his attention to the beautiful Savoy. The only problem is that there are quite a few people who'd like to keep Perry and Savoy apart--including Tori, Perry's ex-girlfriend. Perry thinks he can take the heat--until tragedy strikes his close-knit circle of friends. And suddenly he finds himself rethinking everything. Everything, that is, except his faith. Because when things fall apart, Perry knows the only way to come out strong is to rely on his relationship with God. But is he strong enough to do what's right? |
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The First Pressing $17.48 “In The First Pressing: Poetry of the Everyday, Donna Wahlert takes us on a journey through the four seasons of life, capturing tiny moments of everyday living. She carries us from the specific to the universal; with eloquence, clarity, and depth of spirit.” —June Cotner, author of Graces, Wedding Blessings, and one dozen other inspirational anthologies. Whether Donna Wahlert writes about attending the spring birth of her granddaughter or finding a newly born fawn at her front door; or describes summer work in a bakery selling wedding cakes, or the mysteries of the Mississippi River; or hints at the autumn anxiety of a child going off to college or the contentment of rocking a grandchild against a harvest moon; or the grief of the wintry years of her motherÂ's AlzheimerÂ's disease, she leads us through complete seasons of emotion. She evokes the events of our own lives in such a way that we are touched to the very core. She writes about the moments of the everyday that we are experiencing but are unable to describe in her unique and touching way. She pilots us through awe and wistfulness, through fear and loss, and leads us back to hope, fulfillment and grace. |
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I keep pressing escape but I'm still here t-shirt $18.95 Your boss keeps coming in and talking with you about his last golf game? You can't seem to get any work done? Well if that little key in the upper left hand corner marked Esc did what it was supposed to, you wouldn't have anything to worry about. Press Escape and your problems are ended. Tshirtoutlet.com's unique Computer t-shirts are printed on super-soft American Apparel fine jersey shirts, made AND printed in the USA. Please see our sizing chart for further assistance with fit. Then go sneak a peek at the rest of our Beer t-shirts and some of the cute horror film inspired tees. You?ll be glad you did. |
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Pressing the Bet $3.48 The word is that Jesse Robinson is dead. But when Cole Springer goes to Vegas at the behest of Jesse's father, he finds Jesse very much alive. Unless Springer can figure out what's going on--he won't be alive for very long. Jesse believes that whoever killed his "double" was really trying to kill him, only he doesn't know why--or who was killed in his place. The Vegas strip is full of murder, robberies and red-hot former flames in this fast-paced tale. (20051001) |
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Pressing On Toward The Heavenly Calling $10.48 Pressing On Toward the Heavenly Calling will challenge you to reach for the abundant life in God that Paul testifies is available to every one of us. Through daily meditation, readings and questions for reflection, you will be asked to consider the truth of Scripture and apply it to your life. At each weeks end, you will also read about the life of Paul, a man who burned in the refining fire of God for nearly thirty years. Through this 12week study, you will be inspired to join Paul on this great eternal quest in Pressing On Toward the Heavenly Calling. |
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Pressing Toward the Goal for the Prize $13.99 THE GOAL IS HOLINESS AND ETERNAL LIFE IS THE PRIZE YOU'RE PRESSING TOWARD! This book is a simple guide to help you understand your walk a little better and what benefits you will gain from it. The book include passages such as...Your past, Having a mind like Christ, and Getting charged. |
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Pressing Toward the Mark $21.24 If you want to be a soul-winner for Christ, make disciples of men, and edify the Body of Christ, then Pressing Toward the Mark is the book you want to read! In these pages are recorded the purposes and organizational structure of the St. Mark Church Ministry. Throughout the pages of this book you will find life changing experiences from the community of God''s people. You will experience the mighty move of God in the life of this church, the community and its people. These are just ordinary people in whose lives God has made a tremendous change because they have exemplified mustard seed faith. |
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Holding Fast/Pressing On $3.98 During the 1980s, some of the most far reaching and dramatic changes in American life were those occuring in religious life. Battles over abortion, televangelist morality scandals, responding to AIDS, gender issues, and American political policy toward South Africa are just a few of the major issues that made front page news. This comprehensive history of American religion in the 1980s explores these and other issues, beginning with their historical background in the "great awakening" of the 1960s counterculture. It proceeds to trace the contours of the holders fast/pressers on battle (moderates and liberals vs. conservatives) in three areas: mainline struggles over denominational identity, social gospel outreach and gender issues; evangelical struggles over involvement in office seeking politics, televangelist morality and popularization of traditional teaching; and privatized seeking of fulfillment through personal relationships, inner spiritual growth, and pursuit of the promises of New Age transformations of self and society. Using contemporary writings, interviews, reports and other primary documents of the times as well as drawing on the interpretations of specialists in contemporary religious life, Jorstad thoroughly explores each of these three major themes as well as its affect on the other two. In Part One, the book focuses on mainliners, documenting the decline of ecumenical energy and the sources and results of the fierce internal battles within mainline denominations over holding to older identities at the expense of extensive involvement in the major social crises of the day. Within the evangelical/fundamental section, the book examines the affects of the Falwells, Robertsons, and others in elective national politics and to what extent this movement depended upon the leadership in the White House. Evangelism's expression through and use of mass media is also addressed. The third major trend, privatization (largely New Age), is examined with attention to how seekers sought fulfillment through improving the quality of their relationships with partner, spouse, family, friends, and local community. The leadership of such interpreters as Scott Peck, James Dobson, Charles Swindoll, and Robert Schuller is also examined in detail. The final chapter explores the history, spread, and impact of New Age faith on the religious expression of the 1980s. Holding Fast/Pressing On is the first full length account of the major developments of religion during the decade. It breaks new ground in using sociological theory to interpret the importance of the search for the self and will be of interest to students of American religious history and life, contemporary social trends and problems, and mass media, politics and religion. |
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Yamata PSP-990 Steam Ironing Board Press by Pro Steam, UL Approved with 22.5x9 Pressing Surface,1350 Watts, Auto-off, Optional Sit-down Metal Stand $169 Save time from ironing. This Steam Press works on all types of clothing (pleated skirts,pants,blouses,etc.). It has an Auto shut-Off if down 10 seconds or if left up for over 15 minutes. It's portable and very easy to store. rnIt includes the sleeve Pad,the Spray Bottle and its Instruction Manual. It is U/L Approved. rn. 1350 Watts rn. 22.5" x 9" Pressing Surface rn. 7 Times Surface as Hand Iron rn. 100 Pounds Locking Pressure rn. Auto Shut-Off Safety Features rn. Steam & Dry Press rn. Cuts Ironing Time in Half. |
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Fons & Porter Applique Pressing Sheet $16.99 Non-stick and heat resistant, use with a dry iron. Set heat according to fusible products' instructions. Sheet can be used to protect pressing or work surface, or over a project to prevent any fusible from getting on the iron. Heat will penetrate sheet. Do not use on any heat sensitive surfaces. |
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Modelling and Optimisation of MDF Hot Pressing $111.98 The present computer model attempts a more complete integration than in previous published models of all the components such as heat transfer, moisture movement and vertical density profile formation in a one-dimensional model of hot pressing of MDF. The model can predict properties of a pressed board for the standard manufacturing conditions and also the new hot pressing technologies such as the use of steam injection or a cooling zone in the continuous press. The present model will become an important tool in the hands of wood technologists, process engineers and MDF manufacturing personnel, to better understand the internal processes and to improve production and quality of wood composite boards. |
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Heat Exxpress Pressing Electric Comb Model No. EP1 $14.99 Buy Heat Exxpress hair brushes combs - Heat Exxpress Pressing Comb - Electric Model No. EP1 |
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Heat Exxpress Pressing Comb Model No. P2 $11.99 Buy Heat Exxpress Hair Brushes & Combs - Heat Exxpress Pressing Comb Model No. P2 |
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Heat Exxpress Pressing Comb Model No. P1 $11.99 Buy Heat Exxpress hair brushes combs - Heat Exxpress Pressing Comb Model No. P1 |
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Heat Exxpress Pressing Electric Comb Model No. EP2 $14.99 Buy Heat Exxpress hair brushes combs - Heat Exxpress Pressing Comb - Electric Model No. EP2 |
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Dritz Pressing Ham $9.58 A firmly packed, "ham" shaped cushion used to press curved seams and darts. Contoured shape helps to mold and shape fabric. One side is covered with cotton and the other wool. |
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Pressing Toward the Mark: An Autobiography $19.11 No Synopsis Available |
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Pressing Problems in Law $79.48 An exceptional series of seminars on criminal justice and human rights held in 1994 has given rise to this volume of essays. The contributors, among them distinguished members of the judiciary and respected academics, have produced a set of vigorous and topical essays which will be essential reading for anyone concerned about criminal law, the future direction of the British criminal justice system, and the currently evolving changes in the position of the law on the critical areas of freedom of speech and expression. |
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Giving Up Or Pressing Onward $27.48 Have you wanted to give up and leave everything behind? Everybody has trials in their lives, but sometimes these trials can become overwhelming, and you want to find a way to escape. You may want to give up because you think there isn't a way out, but instead of giving up, you have to learn how to cope with your trials. That is a difficult thing to do when you're in the midst of a trial. In this book, I'll show you how I've pressed onward to meet my goals in life. |
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Pressing on: Weekly Devotionals and Sermonettes $14.39 Beware Brethren! Living as a Christian is extremely hard in this day and age. Relativism and Pluralism is being thrown at us from all angles. Now, more than ever, we need to be able to fight against the heresies and philosophies of the world. This book is designed to help you on your spiritual walk to stand firm, and to press on! |
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Pressing on Toward the Heavenly Calling $7.32 The third installment in Steve Gallaghers Walk Series this 12-week Bible study takes the believer on a personal journey through Pauls prison epistles. |
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110 Volt Professional Pressing Table w/ Built-In Heat Vacuum $2956.98 110 Volt Professional Pressing Table w/ Built-In Heat Vacuum |
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48+ Wide Home Vacuum & Up-Air Pressing Table $399 "48+"" Wide Home Vacuum & Up-Air Pressing Table" |
